Surprise
Created in 2020
- BETA
To investigate (B)
Some signals may appear as inconsistent with a regular activity Social networks
3,407 478Activities
Technologies
Entity types
Location
Sentier, 75002 Paris, France
Paris
France
Employees
Scale: 11-50
Estimated: 31
Engaged corporates
4
1 1Added in Motherbase
4 years, 1 month ago
civictech Value proposition
Surprise is a marketing automation and customer data management solution.
Acquired by Skeepers Group in February 2021.
The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.
Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.
After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.
The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.
Customer experience, Shopping Centers, City Centers, Tech for good, Digital tool, Cashback, Rewards, Surprise, Retail, Footfall, Sustainable, AI, KPI, Asset Manager, and Customer DataOriginal language
Surprise is a marketing automation and customer data management solution.
Acquired by Skeepers Group in February 2021.
The service is based on a mobile application for consumers allowing them to access cashback offers within a network of partner brands.
Offers are customized and optimized through proprietary algorithms to provide a great user experience while maximizing retailers' ROI.
After enrolling more than 1000 online stores (top-tier) the service is now available in physical stores, allowing retailers to access the full suite of advanced marketing automation tools with a drive-to-store objective.
The solution also allows asset managers (shopping centers for example) to generate, collect and analyze data on purchases and customer paths within the same asset. In order to increase footfall, optimize the tenant mix, manage drive-to-asset campaigns, and more generally maximize the key KPIs of an asset.
| Corporate | Type | Tweets | Articles | |
|---|---|---|---|---|
 Ventech Finance, Venture Capital and Private Equity Principals | Ventech Finance, Venture Capital and Private Equity Principals | Other 24 Feb 2022 | | |
 BNP Paribas Bank, Banking | BNP Paribas Bank, Banking | Other 29 Apr 2021 | | |
 Bpifrance Bank, Banking | Bpifrance Bank, Banking | Not capitalistic Not partnership Event 5 Feb 2020 | | |
 French Tech Toulon French Tech, Civic and Social Organizations | French Tech Toulon French Tech, Civic and Social Organizations | Not capitalistic Not partnership Event 30 May 2022 | | |