Value proposition

We lead the branded resale industry, empowering beloved brands to efficiently launch, manage, and scale resale.

Trove is at the forefront of the branded resale and trade-in industry, providing brands with a robust platform to efficiently launch, manage, and scale their resale programs. Commanding over 75% of the U.S. branded resale market, Trove is trusted by industry leaders such as Canada Goose, Carhartt, Michael Kors, Patagonia, On, and Steve Madden.

Trove’s platform features advanced tools, including in-store and digital trade-ins, returns processing, non-new inventory management, resale site building and management, Shopify integration, and peer-to-peer capabilities. These features empower brands to connect with new customers across all demographics, optimize resale strategies with comprehensive analytics, and maintain seamless operations across multiple channels.

As a Certified B Corporation, Trove is more than just a technology provider; it is a catalyst for sustainability in retail, driving the industry toward a future where commerce and environmental responsibility go hand in hand.


recommerce, circularshopping, resale, secondhand, luxury, outdoor, sustainability, buyback, takeback, retail, reselling, supply chain, circular, circularity, sustainable fashion, Trade-In, Branded Resale, Branded Recommerce, Resale As A Channel, and reverselogistics