Value proposition

Frontrunners In Circular Denim.

MUD Jeans is a Dutch sustainable denim brand and the first circular denim brand in the world, known for its innovative ‘Lease A Jeans’ model.

As a leader in circular innovation, MUD Jeans scores in the top 5 of B Corps. MUD Jeans has also won various awards and recognitions such as Koning Willem 1-Plaquette for Sustainable Entrepreneurship (2022), ABN Amro Sustainable Retailer of the Year (2020), Sustainable Leaders Award (2015), Peta Vegan Award (2015).

Recycle, Fair Trade, MUD Jeans, Circular Design, Denim, Innovation, B Corp, Carbon Neutral, and Fashion