Value proposition

We are building a better future for female health by helping our users harness the power of their body signals.

Flo is on a mission to build a better future for female health.

Flo is the largest app in the Health and Fitness category worldwide, with 60 million monthly active users. In the United States, 1 in 6 women (ages 13-45) use Flo, representing 17% of the US population. With over 120+ medical experts, Flo supports women and people who menstruate during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a fully closed community to share questions and concerns. Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for​ ​women's health information.

Close to 60% of monthly active users rely on Flo for over a year. Here are a few reasons why millions of women have come to know and love Flo:

*Medical Credibility: Flo collaborates with world-class medical research institutions and is the #1 period and cycle tracking app, as recommended by female OB-GYNs.

*Flo’s Pass it on Project: This initiative aims to improve health literacy in countries that need it most. Flo has already donated over 11 million free Flo Premium subscriptions across 66 countries. Our goal is to give up to 1 billion women in need access to Flo Premium for free on Android devices.

*Privacy Pioneer: Flo's award-winning Anonymous Mode feature has been recognized as one of Fast Company’s 2023 World Changing Ideas, as well as Time’s Best Inventions of 2023. We are the first and only period tracking app with dual privacy and security certifications (ISO 27701 & ISO 27001).

*Market Leadership: Flo is the #1 women's health app worldwide with 60 million monthly active users. It is the #1 Health and Fitness app in the US with 10 million monthly active users.

For more information, please visit https://flo.health


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