Value proposition

Useful insight for your business, from the Internet and the real world.

Online and Offline is a social research company specialized on providing our clients with useful information, ready for risk management and decision making.

Analysis of real, potential and emerging risks and threats. Evolution of values associated to brand and product. Public reactions to significant events for the customer. Detection and solution of pain points. UX of products and services in offices and homes. Evaluation of field and office operations, including the introduction of new tools for the operator. Everything is distilled from spontaneous, real-life information, obtained in its actual context. And, whenever possible, compared with the competition and situated in a line of recent events.

Our way of working: ethnography and netnography. Ethnography and our tools allow us to extract operational results from the apparent chaos of daily routines and online communication. We do first person research , both in real spaces and on the Internet. We work face-to-face with your customers, users and employees, or in contexts where the public freely discusses issues that affect their business.

If there is an issue that worries your company but you still don't know how to delimit it and how it really affects your operations, contact us.

ethnography, netnography, social research, OSINT, Cyber Intelligence, HUMINT, UX, and Machine Learning