Value proposition

TRUSTID helps call centers cut costs, improve the customer experience, and combat phone fraud by identifying trusted callers before they ever hear "Hello."​

Rather than relying on personal information—which may be readily available to criminals—TRUSTID uses the caller’s phone as an ownership-based authentication token. It can’t be spoofed or manipulated and is entirely invisible to customers.

This automatic, highly accurate pre-answer caller authentication technology quickly separates callers who should move into an expedited Trusted Caller FlowTM, where you can focus on solving problems instead of interrogating your best customers.

Some of the world’s largest enterprise call centers rely on TRUSTID to reduce contact center costs by 20%, outperform knowledge-based authentication by a factor of 25, and deliver a better customer experience.

TRUSTID helps call centers cut costs, improve the customer experience, and combat phone fraud by identifying trusted callers before they ever hear "Hello."​

Rather than relying on personal information—which may be readily available to criminals—TRUSTID uses the caller’s phone as an ownership-based authentication token. It can’t be spoofed or manipulated and is entirely invisible to customers. This automatic, highly accurate pre-caller authentication technology quickly separates callers who should move into an expedited Trusted Caller FlowTM focused on solving problems instead of interrogating your best customers. Some of the world’s largest enterprise call centers rely on TRUSTID to reduce contact center costs by 20%, outperform knowledge-based authentication by a factor of 25, and deliver a better customer experience.

TRUSTID is a Neustar company, acquired in January 2019.


Authentication, Banking, Caller ID, ANI, Spoofing, Social Engineering, Fraud, Identity, Contact Center, Call Center, Customer Experience, Phone Fraud, Ownership Authentication, and Account Security