Value proposition

A creative agency that takes care of healthcare brands

WELLMARK | A creative agency that takes care of healthcare brands

You might not have heard of us before. That’s OK – we’re not as loud as some agencies. And we also have fewer tattoos.

In short, we’re a creative agency that specialises in healthcare. This means we can take care of all your communications needs, from pharmaceutical marketing right through to consumer health campaigns.

Our creative team is a unique mix of conceptual copywriters, medical writers, visual creatives and brand strategists. And we’re all here together, in one place, every day. So your brand gets treated with the continuity and respect it deserves.

Visit wellmark.com.au for a full list of our creative services. For our marketing musings, follow us on Facebook (@wellmarkcreative), Instagram (wellmarkcreative), or subscribe to our blog: www.wellmark.com.au/blog

Strategy
– Brand audits
– Brand strategy
– Strategic communications plans
– Planning and facilitation of strategy days

Creative
– Brand identities
– Creative concepts/campaigns for product launches, new indications, PBS listing, etc.
– Advertising campaigns
– Direct-mail campaigns/eDMs
– Sales collateral, e.g. detail aids, leave behinds, objection handlers, clinical updates
– Newsletter series, case studies
– Corporate reports, including annual reports and quality of care reports

Interactive
– Websites
– Speaker interview and presentation highlights videos
– Online learning resources
– Satellite broadcasts and podcasts
– Data presentations (PowerPoint, video, infographics)
– e-detail aids (tablet/apps with back-end CRM integration)
– Social media campaigns

Educational & clinical
– Independent medical education
– Advisory boards
– Creation and management of consensus groups
– Educational meetings (events, workshops, seminars, speaker roadshows)
– CPD meetings and clinical audits
– Patient resources (information materials, patient kits, online tools, custom-designed apps)
– Patient support programs


Healthcare communications, Pharmaceutical marketing, Medical education, Hospital marketing, Consumer health campaigns, Medical practice marketing, Patient communications, and Disease-awareness campaigns