Value proposition

Distributor of market-leading powersports brands and products. #TuckerBrands

In 1967 Ed Tucker started a small business selling motor oil out of the trunk of his car. Through his unrelenting drive, determination, and hustle the company quickly grew. After several mergers and acquisitions, Tucker acquired a company by the name of Rocky Cycles and the name Tucker Rocky was born. Over the next 50+ years, Tucker Rocky became a leading distributor in the powersports industry.

Fast-forward to 2018 and the rebirth of Tucker. What’s new today? First and foremost is our commitment to being a world-class distributor. New leadership brings with them best practices and new methodologies with the end goal being to provide a level of service and support the powersports industry has never seen. From data-driven sales information and analytics, to inventory and team selling strategies, to logistics, marketing, and IT support, the services we offer our brand and dealer partners is unrivaled. The new Tucker has embraced the changes within the powersports industry and positioned itself at the front of the pack as a leader. The result is a lighter, faster, more powerful Tucker with a clear memory of its heritage and humble beginnings.

Our relentless commitment to dealer and brand partners is the reason why Tucker is a world-class leader in the delivery of powersports aftermarket parts, accessories and apparel. We offer tens of thousands of products from the powerhouse brands that today’s powersports dealers and enthusiasts demand. With over 50 years of experience, a knowledgeable staff of trained professionals, focus on marketing, and superior customer support, our goal is to deliver the excitement of the “powersports experience” to dealers and enthusiasts alike. We deliver the most powerful brands in powersports. One name, one company—one family. We are Tucker.

Distribution, Powersports, Wholesale, Motorsports, Aftermarket, Motorcycle, ATV, UTV, Sportbike, Apparel, Answer Racing, Pro Taper, QuadBoss, BikeMaster, Speed and Strength, Twin Power, First Gear, Dragonfire, Roland Sands Designs, Arai, Kuryakyn, Renthal, Performance Machine, Mustang, Vance & Hines, Parts, and Accessories