Entity
  • IAB Australia

    Created in 2005
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    6,808 7,356
  • Activities

  • Technologies

  • Entity types

  • Location

    101/54 Foveaux St, Surry Hills NSW 2010, Australia

    Surry Hills

    Australia

  • Employees

    Scale: 2-10

    Estimated: 96

  • Engaged corporates

    17
    0 14
  • Added in Motherbase

    5 years, 6 months ago
Description
  • Value proposition

    IAB supports sustainable & diverse investment in digital advertising across all platforms in Australia.

    In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter, announced in October 2018, details the organisation’s focus on helping marketers and agencies involved in digital advertising by:

    - Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
    - Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

    Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

    To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.


    mobile advertising, digital media, audio advertising, market research, digital advertising revenue reports, advertising effectiveness, data, video advertising, regulatory affairs, digital audience measurement, and standards and guidelines

Corporate interactions BETA
Corporate TypeTweets Articles
Meta
Meta
Software Development
Meta
Software Development
Other

12 Sep 2024


Criteo
Criteo
IT services, Advertising Services
Criteo
IT services, Advertising Services
Other

11 Sep 2024


Diageo
Diageo
Alcohol, Beverage Manufacturing
Diageo
Alcohol, Beverage Manufacturing
Other

11 Sep 2024


Microsoft
Microsoft
IT services, Software Development
Microsoft
IT services, Software Development
Other

13 Oct 2023


eBay
eBay
Retail and Distribution, Software Development
eBay
Retail and Distribution, Software Development
Other

3 Nov 2018


Publicis Groupe
Publicis Groupe
Advertising, Advertising Services
Publicis Groupe
Advertising, Advertising Services
Other

16 Jun 2020


UPM - The Biofore Company
UPM - The Biofore Company
Advertising, Paper and Forest Product Manufacturing
UPM - The Biofore Company
Advertising, Paper and Forest Product Manufacturing
Other

2 Mar 2021


Mastercard
Mastercard
Finance, IT Services and IT Consulting
Mastercard
Finance, IT Services and IT Consulting
Other

11 Jan 2016


Sun Microsystems
Sun Microsystems
IT services, IT Services and IT Consulting
Sun Microsystems
IT services, IT Services and IT Consulting
Not capitalistic
Not partnership
Event

5 Dec 2018


SAS
SAS
IT services, Software Development
SAS
IT services, Software Development
Not capitalistic
Partnership
Event

23 Feb 2016


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