Helping shape the future of digital with those who are creating it." title="" class="btn" data-container="body" data-html="true" data-id="52637" data-placement="top" data-toggle="popover" data-trigger="focus" style="color:#b3d4fc" tabindex="0" data-original-title="IAB Australia"> 6,808 7,356
Activities
Technologies
Entity types
Location
101/54 Foveaux St, Surry Hills NSW 2010, Australia
Surry Hills
Australia
Employees
Scale: 2-10
Estimated: 96
Engaged corporates
17Added in Motherbase
5 years, 6 months agoIAB supports sustainable & diverse investment in digital advertising across all platforms in Australia.
In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter, announced in October 2018, details the organisation’s focus on helping marketers and agencies involved in digital advertising by:
- Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
- Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.
Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.
To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.
mobile advertising, digital media, audio advertising, market research, digital advertising revenue reports, advertising effectiveness, data, video advertising, regulatory affairs, digital audience measurement, and standards and guidelines
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
![]() Meta Software Development | Meta Software Development | Other 12 Sep 2024 | | |
![]() Criteo IT services, Advertising Services | Criteo IT services, Advertising Services | Other 11 Sep 2024 | | |
![]() Diageo Alcohol, Beverage Manufacturing | Diageo Alcohol, Beverage Manufacturing | Other 11 Sep 2024 | | |
![]() Microsoft IT services, Software Development | Microsoft IT services, Software Development | Other 13 Oct 2023 | | |
![]() eBay Retail and Distribution, Software Development | eBay Retail and Distribution, Software Development | Other 3 Nov 2018 | | |
![]() Publicis Groupe Advertising, Advertising Services | Publicis Groupe Advertising, Advertising Services | Other 16 Jun 2020 | | |
![]() UPM - The Biofore Company Advertising, Paper and Forest Product Manufacturing | UPM - The Biofore Company Advertising, Paper and Forest Product Manufacturing | Other 2 Mar 2021 | | |
![]() Mastercard Finance, IT Services and IT Consulting | Mastercard Finance, IT Services and IT Consulting | Other 11 Jan 2016 | | |
![]() Sun Microsystems IT services, IT Services and IT Consulting | Sun Microsystems IT services, IT Services and IT Consulting | Not capitalistic Not partnership Event 5 Dec 2018 | | |
![]() SAS IT services, Software Development | SAS IT services, Software Development | Not capitalistic Partnership Event 23 Feb 2016 | |