Value proposition

Magnolia combines innovation, expertise and human connection to turn complex content into engaging digital experiences

Magnolia is the world’s leading composable digital experience platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia lets you build a composable DXP made for your real-world needs. By unifying your unique tech stack – from legacy systems to the latest martech – Magnolia helps you create fully integrated customer experiences and speeds up your digital delivery. Create a truly composable business by consolidating all your content in one content hub and connecting any data source, application, or channel through easy integrations. Then, streamline how teams work with a unified authoring interface and one seamless workflow, empowering every business user to create personalized, optimized experiences with ease.

With a track record of 100% project success, Magnolia is the composable DXP of choice for leading enterprises in industries ranging from banking and insurance, to media, hospitality and retail, including American Express, JetBlue, The New York Times, CNN, Sanofi, Sainsbury’s, Generali, and Ping An.


web content management, mobile content management, java, open source software, user experience, mobile first, apps, editing, publishing, digital channels, digital experiences, DX, customer experience, personalization, omnichannel campaigns, composable architecture, composable DXP, DXP, and CMS