Value proposition

Strategic Alignment, PMM & GTM Experts for B2B | Industry Analysts for #HRTech #WorkTech #TalentTech

Aspect43 is a Strategy and Analyst firm supporting enterprise technologies, high-growth startups, and investors across all areas of B2B SaaS with a specialty in using customer voice and market data to achieve cross-functional, strategic alignment for user retention and revenue growth.

Being one of the few firms globally specializing in HRTech, Worktech, and the Future of Work market, we've been a trusted choice for hundreds of investors, tech companies, and service providers across 6 continents for analyst and advisory services. Our expertise starts with insights and market data on buyer behavior and trends and extends to strategic planning, correcting go-to-market, product marketing and market alignment issues,

We have supported over $1 billion in investment and acquisitions in the market. Our clientele spans the spectrum from pre-seed startups to the world's largest enterprise technologies.

Built by former CSO/CMO and principal analyst as a valuable extension of your internal teams, we an essential resource for your marketing/PR agency partners, and a trusted advisor in your corner.


Key Areas of Focus:
*Market Intelligence & Market Education
*Strategic Alignment - Internal, Market, or Product
*Product Marketing - ICP, GTM, Positioning, New Market Identification, Product/Market Fit
*Consensus & Innovation Workshops
*Customer voice feedback sessions & focus groups; custom research
*M&A and Investment strategy, identification, matching & risk evaluations - PE, VC & Strategic

HR Tech, HR Technology, Recruiting, Future of Work, Market Research, Analyst, HR, Monetization, SaaS, Growth, Product Strategy, Survey, Product Positioning, Sales Enabement, Content Distribution, Whitepapers, HCM, Work Tech, Advisory, Turnaround, Roadmaps, Market Education, Speakers, Positioning, GTM, Go To Market, Executive Strategy, M&A, Investor Support, Product Roadmapping, and Product Marketing