Value proposition

Globally it is known that 1/3 of the produced foods end up as waste. In Turkey, upon our calculations, 2 billion € worth foods is being wasted as well with an estimated 60% still being edible. Although this surplus food waste itself is a big cost to businesses in food sector, there are also hidden costs come along such as warehousing, logistics and demolishing these waste foods. Moreover, there is a 100% tax deduction incentive in Turkey for the foods to be donated instead of throwing away.

Whole Surplus takes into account the economic, ethical and environmental circumstances around food waste by providing innovative technological solutions such as connecting food donors and charities, allowing surplus food e-commerce between businesses.

Our first product, Whole Surplus(www.wholesurplus.com) donation platform, is providing professionals in the food industry the opportunity to offer their unsold but safe-to-eat products online to food banks. Food industry professionals can donate safe-to-eat products which are discarded at an earlier stage due to several reasons such as not conforming to the norm in shape, being close to sell best by date, which although perfectly healthy. (*Food bank is a non-profit, charitable organization that distributes food to those who have difficulty purchasing enough food to avoid hunger.

Our aim is to expand this product to an e-commerce for surplus foods between businesses to utilize foods considering sell best by date and other constraints through right redistribution and matching. This system will also make an advantage to buyer side such as a Hotel or a catering firm to buy food close to sell best by date at discount and prevent food waste by consuming in a short period of time which is a new era of smart buying for HoReCa channel operators.