Value proposition

No Magic. Simply Science.

Insufficient iron levels lead to fatigue, focus issues, headaches, heart palpitations, learning disabilities, and depression. Low iron not only impacts women and girls but also the elderly, children, vegetarians, vegans, and those with chronic illnesses. This, mainly female, problem can affect performance levels and cause productivity and income gaps between men and women from an early age in life.

Ironic has developed a portfolio of patented non-animal heme iron compounds with absoption rates comparable to the iron in meat. We produce them sustainably through precision fermentation.

Our product is tasteless and stable, so it can be taken as pills or mixed in foods. We are also working with food companies to add our bioavailable iron directly into food products.