Value proposition

The worlds largest and most popular multi-platform digital ecosystem for education on childhood myopia management

Myopia Profile’s mission is to improve children’s vision care worldwide. Built on this vision and brought into action through eye care practitioner education and public awareness, Myopia Profile has grown to become the largest, most trusted global professional information resource on childhood myopia.

Our founding philosophy is to accurately disseminate cutting-edge research into an easily digestible eye care practitioner (ECP)-friendly format, with a translational Clinical relevance focus. We distribute this via our multi-platform digital ecosystem, with the key assets being:
- MyopiaProfile.com which features educational articles, clinical case studies, practice resources, podcasts, online courses and more for ECP education and practice
- Myopia Profile Academy - which features the world’s first and only freely available eye care practitioner online course on myopia management, accredited for continuing professional education in numerous countries
- The Myopia Profile closed practitioner Facebook discussion group, with over 8000 active members
- Myopia Profile Instagram and YouTube channel
- MyKidsVision.org public awareness website for parents to learn about childhood myopia; featuring bite sized information, a myopia risk survey, a content rich blog and 18 How-To video guides, created to be readily shared by ECPs to their patients to assist clinical communication.
- My Kids Vision Facebook page and Instagram account for extended public awareness reach.

Myopia Profile was founded in 2016 by optometrist husband-and-wife Paul Gifford PhD, and Kate Gifford PhD. It has grown from sharing Kate’s self-developed clinical paper-based communication tools to an internationally leading educational destination with over three million active engagements per year across the platforms. In 2020 Myopia Profile has secured multiple global industry sponsorship and grown to a team of eight spread over three countries.