Value proposition

We develop cutting-edge AI technologies that solve the biggest challenges in sports.

SentientSports is at the cutting edge of developing advanced AI technology to solve some of the biggest challenges in sports. AI is set to revolutionise sports across the board, fundamentally transforming how we experience and interact with the game. We are strategically focused on two core verticals:

- Fan Experiences: We enhance fan engagement by enabling clubs to generate D2C revenue from global fanbases. Our AI-driven solutions, such as ScoutGPT and ReplayAI, provide personalised and immersive experiences. ScoutGPT utilises generative AI to deliver ultra-personalised content to fans in their local languages and adapts to learn their preferences. ReplayAI uses Causal AI to allow fans to explore "what-if" scenarios and simulate alternative outcomes in live games, creating an interactive and immersive viewing experience. This transformation shifts sports revenue streams from traditional B2B models to engaging global fanbases with innovative AI technologies.

- Athlete Protection Online: We are dedicated to protecting athlete mental health by mitigating online abuse through AI-driven social media monitoring. Our CyberAI employs AI agents to monitor social media, identifying at-risk athletes and reporting harmful abuse, thereby ensuring a safer and more supportive digital environment for athletes.

SentientSports technology is aimed to be white-labelled across different sports stakeholders, including clubs, rights holders, investors, athletes, media outlets, and broadcasters.