Value proposition

Become part of the agricultural revolution that connects people with the origin of their food.

"Buying food directly from the producer is the most powerful everyday act, within everyone's reach, to accomplish a positive social and environmental impact." - Gonzalo Úrculo

1. We are a solution for farming created by farmers: We were not born typing in code in a garage, but cultivating oranges in an orchard in Valencia. CrowdFarming was the solution created by young farmers in Valencia to disintermediate the food supply chain.

2. How do we disintermediate a chain without becoming the middle-man? The answer is simple: by bringing added-value services. The direct sale of food between farmers and consumers needs services to make it happen: a platform where you can offer and sale products, logistics to move deliveries, customer-support (for our CrowdFarmers), and dissemination tools to become known. These are the 4 services we offer Farmers.

3. We are not an online supermarket: We do not have a centralised procurement department nor a supermarket to sell food. We do not buy food from producers to then resell it. Our value lies in developing this platform, the logistics, and the customer support so Farmers can sell their harvests directly to the end consumer.

4. Multi-local VS globalisation mentality: We promote an agricultural market that ensures the respect of local practices. We support an integrative culture that favours social and cultural interchanges by not imposing global solutions but multi-local ones. What does this mean? It means there is no "one-size-fits-all" solution. We want to understand, integrate, and love the particularities of each market where CrowdFarming Farmers produce.

5. Lovers of ugly fruits and enemies of waste: CrowdFarming fights against food waste in origin thanks to adoptions. When adopting something you enable Farmers to cultivate knowing that someone will consume the resulting harvest. In the traditional food supply chain many Farmers produce blindly, not knowing whether they will be able to sell their harvests.

logistics, sustainability, marketplace, and supplychain