Value proposition

Transform how non-technical teams use data to drive business outcomes.

Parative is focused on revolutionizing the way companies leverage their customer data to drive revenue. We believe the traditional ways companies capture and utilize customer data is fundamentally broken, so we’ve set out to create a Customer Intelligence Platform to transform how non-technical teams use data to drive business outcomes.

Fueled by Customer Data Activation Engine, Parative facilitates the process of unifying customer data across messy, siloed systems so that it is actionable and able to grow and retain revenue. From that foundation, Parative offers a Unified CX System of add-on applications — Parative CS, Parative CE, Parative VoC — to manage customer success, engagement, and feedback.

customer success, customer support, user segmentation, customer management, growth, expansion, PLG, Marketing, Sales, data unification, revenue operations, and account management