Value proposition

Unlock your health potential. One simple DNA swab, to discover a world of personalised health and wellbeing information.

DNAfit is revolutionising the way we think about health, fitness and nutrition. We reveal the power of personal genetics to help everyone unlock their human potential, on the most personalised level possible.

Taken at home (or anywhere), our simple saliva is an easy way to discover your health, fitness and nutrigenetic profile, using the very latest in genetic technology and research – opening up a new world of truly personalised workouts, meal plans and wellbeing, whatever your goal.

As the leading global consumer brand for fitness and nutrigenetics, our reach is underpinned by a network of qualified fitness and nutrition professionals, independent and major gym chains, international distributors and professional sports clubs. From our base in London, UK, we’re changing the industry one sample at a time.

In April 2018, DNAfit were acquired by Prenetics to become part of the Prenetics Group. Prenetics are a leading genetic testing/digital health company headquartered in Hong Kong and London, with offices in 10 countries globally. With over US $50m in strategic investments from Alibaba and Ping An, Prenetics is one of the fastest growing genetic testing and digital health groups globally.

Empower your employees to manage their own health with personalised guidance from DNAfit. For more information, please visit: https://www.dnafit.com/enterprise/

Genetic Information relating to Fitness, Genetic Information relating to Nutrition, Direct to consumer genetics testing, Personalised Fitness, Personalised Nutrition, Employee Wellbeing, Health Technology, Personalised Meal & Training Programmes, ISO27001 Accredited, Blood Testing, Personalised Supplements, Genetics Information for Professional Sports, Genetics Research, Consumer Genetics, Health Coaching, Health & Wellness, Fitness & Nutrition, and Customer Satisfaction