Value proposition

Global integrated communications agency working with lifestyle and entertainment brands. Part of the Miroma Group.

Way To Blue is an award-winning global integrated communications agency that's part of the Miroma Group.

We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications.

Our core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying.

With specialist entertainment and consumer full-service marketing teams in each office, we pride ourselves on being globally collaborative, integrated and flexible. We believe in empowering our people with the ability to improve themselves personally and professionally. This is why our culture is central in every decision we make, ensuring that we live and breathe our values to Inspire, Innovate and Share.

Established in 1999, the agency built its reputation in film and entertainment, marketing the launch of major blockbusters and independent films in Hollywood and beyond. As the biggest global entertainment agency, we’ve delivered integrated campaigns across multiple markets working on major franchises including the Bond films, Fast & Furious and Despicable Me. Other campaigns include Baby Driver, Moonlight, Wonder and Spider Man: Homecoming. Globally, we have also worked on every single Marvel film in the last ten years.

With such strong credentials in entertainment marketing, it’s no surprise to hear that we have been awarded PR Team of the Year at Screen International Awards and we’ve received serious industry recognition for our creative, digital and social campaigns with over 100 awards to date under our belt.

Over the last 20 years our business has evolved to represent the best of brand and entertainment marketing, working with household names such as Amazon, Hamleys, InterContinental Hotels Group, 20th Century Fox, NBC Universal, Sony Pictures International and Red Bull.

Marketing, Social Media, Analytics, PR, Creative, Production, Communications Strategy, Research and Insight, Digital Publicity, Influencer Marketing, Publicity, Media Planning and Buying, Social and Production, Digital Marketing, Digital Development, Creative and Production, Brand Strategy, and Strategy