Value proposition

At MacRebur® our mission is to help solve the waste plastic epidemic, reduce carbon emissions and to enhance roads

It’s the end of the road for waste plastics

At MacRebur®, our mission is to help solve three world problems; the waste plastic epidemic, poor quality of roads and carbon emissions.

Our innovative solution involves processing waste plastics destined for landfill or incineration and adding them into asphalt for road construction and surfacing to extend and enhance the bitumen (fossil fuel) binder.

The idea was born when our CEO, Toby McCartney, was working in Southern India with a charity helping people who work on landfill sites as ‘pickers’. Their job is to gather potentially reusable items and sell them on to be turned from rubbish into something useful again.

Some of the waste plastics retrieved by the pickers were put into potholes, diesel poured all over them, and the rubbish set alight until the plastics melted into the craters to form a makeshift plastic pothole filler.

Toby thought that our councils might ‘frown upon this’ in the UK! So, he got together with two friends, Nick and Gordon, and formed MacRebur®. The team came up with our innovative idea to take a mix of waste plastics, granulate them and add them into the making of an enhanced asphalt road.

After years of tests and trials all over the world, MacRebur now promote 2 waste plastic additives into asphalt. All of the products meet various worldwide roads standards and have been rigorously tested against standard asphalt, bitumen and Polymer Modified Bitumen.

Virgin media business VOOM start-up winner 2016
European Business Social Responsibility and Environmental Awareness Award 2019
Great British Entrepreneur Awards Disruptor of the Year 2019
The Herald Pioneer Award 2019


road construction, sustainable materials, plastic recycling, sustainable, plastic, waste, circular economy, asphalt, bitumen, innovation, construction, pavement, surfacing, highway, carbon reduction , and environment