Colegram.io
Created in 2011
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
790 771 672 672Activities
Technologies
Entity types
Location
18B Rue Marcelle, 93500 Pantin, France
Pantin
France
Employees
Scale: 2-10
Estimated: 7
SIREN
534115829Engaged corporates
29
6 26Added in Motherbase
6Â years, 2Â months ago
martech Value proposition
[Automatic translation follows] Your best photographer is your community.
A SAAS solution to intelligently source, organize and exploit #socialmedia #UGC content đ
Colegram's promise is to be able to exploit them, via a rights-lifting system, compatible with GDPR regulations, thus allowing advertisers to benefit from original content for their communication, particularly on social media or e-commerce channels.
In short:
- A SAAS platform, allowing:
- Content curation on social media platforms đ”ïžââïž
- Rights-lifting (GDPR compliant) â
- Organization and categorization đ
- Exploitation and dissemination đ
- Data analysis đ
The power of UGC content:
- 82% of consumers would say they are flattered that a brand uses their opinions, photos and videos in their communication.
- Nearly 9 out of 10 consumers search for photos or videos produced by other users before making a purchase.
- The conversion rate increases by more than 90% when an Internet user interacts with UGC content (compared to an average conversion rate observed on pages using only content produced by brands).
Use cases of the Colegram solution:
Whether it is to illustrate product sheets, emails, or to maximize the impact of social media campaigns, it is advisable to diversify its content as much as possible, to find the right balance between photoshoots and authentic content.
Colegram presents itself as a DAM (Digital Asset Management) tool based on real-time flows, configurable by brands to bring up mentions, locations or hashtags, and select content of interest to them.
Once the rights are lifted with the user's consent, Colegram allows advertisers to editorialize their e-commerce content, to feed speeches in CRM or social media, or to promote the content created by their communities.
Visual Marketing, Online Marketing, Data catching, Event entertainement, Social Media Marketing, Digital In Store, Digital Media, media Content, sharing Plateform, Rich Media, user generated content, SMO, and UGCOriginal language
Votre meilleur photographe, c'est votre communauté.
Une solution SAAS pour sourcer, organiser et exploiter intelligemment les contenus #socialmedia #UGC đ
La promesse de Colegram est de pouvoir les exploiter, via un systÚme de levée de droits, compatible avec la réglementation RGPD, permettant ainsi aux annonceurs de bénéficier de contenus originaux pour leur communication, notamment sur les canaux social media ou e-commerce.
En bref :
- Une plateforme SAAS, permettant :
- Curation de contenus sur les plateformes social media đ”ïžââïž
- LevĂ©e des droits (RGPD compliant) â
- Organisation et catĂ©gorisation đ
- Exploitation et diffusion đ
- Analyse des datas đ
Le pouvoir des contenus UGC :
- 82% des consommateurs se diraient flattĂ©s quâune marque utilise leurs avis, photos et vidĂ©os dans leur communication.
- PrÚs de 9 consommateurs sur 10 recherchent des photos ou vidéos produits par d'autres utilisateurs avant de passer à l'acte d'achat.
- Le taux de conversion augmente de plus de 90% lorsqu'un internaute interagit avec des contenus UGC (par rapport à un taux de conversion moyen observé sur des pages n'utilisant que des contenus produits par les marques).
Cas dâusages de la solution Colegram :
Quâil sâagisse dâillustrer des fiches produits, des emailings, ou de maximiser lâimpact de campagnes social media, il convient de diversifier au mieux ses contenus, pour trouver le bon Ă©quilibre entre shootings et contenus authentiques.
Colegram se prĂ©sente comme un outil de DAM (Digital Asset Management) basĂ© sur des flux temps rĂ©el, paramĂ©trables par les marques pour faire remonter des mentions, localisations ou hashtags, et sĂ©lectionner les contenus dignes d'intĂ©rĂȘt pour elles.
Une fois les droits levĂ©s avec le consentement de lâutilisateur, Colegram permet ainsi aux annonceurs dâĂ©ditorialiser leurs contenus e-commerce, dâalimenter des prises de parole en CRM ou social media, ou encore de valoriser les contenus crĂ©Ă©s par leurs communautĂ©s.
Visual Marketing, Online Marketing, Data catching, Event entertainement, Social Media Marketing, Digital In Store, Digital Media, media Content, sharing Plateform, Rich Media, user generated content, SMO, and UGC
Colegram.io | Colegram, solution de curation de contenus social media
Une solution SAAS pour permettre aux marques de mieux transformer, grùce à une plateforme conçue pour sourcer, organiser et exploiter intelligemment les contenus social media UGC (User Generated Content, ou contenus créés par les utilisateurs).
https://colegram.io/
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