Value proposition

MUJI, originally founded in Japan, sells a wide variety of household, apparel and food products since 1980. From its beginning, MUJI has been committed to streamlining processes, selection of materials and simplification of packaging to provide good quality products at reasonable prices. Addition to more than 300 MUJI stores in Japan now, over 100 outlets of MUJI in oversea have been established. In October 2006, MUJI U.S.A. LIMITED was founded as a subsidiary of Ryohin Keikaku Co., Ltd. ( http://ryohin-keikaku.jp/eng/ ), brand holder of MUJI, to make an inroad to the US market.