Value proposition

Belabumbum is a women’s maternity and nursing apparel company, with a social enterprise ethos.

Founded in 2001, Belabumbum started out as a boutique lingerie line, producing in family run factories in South America. The brand was acquired by Adore Me in 2019.

We began designing lingerie collections dominated by colorful, fashion forward pieces of lace and prints. Before long, these collections were found in the trendiest boutiques and on the sassiest starlets in Hollywood and abroad. When the founders became mothers, their interest in maternity and nursingwear blossomed — along with their understanding of the importance of moms taking time to care for themselves. Soft and comfortable, Belabumbum’s garments encourage self-care and bonding with baby.

Belabumbum’s commitment to promoting well-being exists all along their supply chain. Belabumbum was founded as a social enterprise — a company that contributes to improved social and economic outcomes as it does business — based on founder Heidi Rauch’s decade of working with women and at-risk youth across Latin America. This experience and these values are baked into Belabumbum’s DNA — we prioritize care, ethics, and dignity in all of our work. The result: Beautiful collections that nurture entrepreneurs and boost job security in nine factories in Brazil, Peru, Colombia, and Mexico.

Belabumbum’s collections are made from luxurious fabrics like pima cotton, super soft bamboo and luxe laces and include essential, fashion forward pieces ranging from lace foundations, nursing bras, sleepwear, activewear to loungewear that doubles as ready-to-wear.

Belabumbum is sold direct to consumer on Belabumbum.com and Adoreme.com, as well as in better boutiques globally.

Maternity, Apparel Manufacturing, social responsibility, and international trade