Value proposition

We Empower Merchants Everywhere to Succeed.
Our success is built on merchants’ success

Founded in 2013, SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering retailers to level up their commerce, helping them to sell, market, and operate their businesses.

SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market.

Trusted by over 600,000 merchants, SHOPLINE serves esteemed brands such as In The Style, Peter Jackson, Lush, Sunnystep, and many more worldwide.

Headquartered in Singapore, SHOPLINE operates globally with a dedicated team of approximately 2,000 employees.

E-commerce, O2O, POS, Cross Border, Social Commerce, and Unified Commerce