Value proposition

India's leading social commerce platform:
Trusted by rural customers, tech-enabled, powered by women

Frontier Markets is India’s premier rural social commerce platform, offering an essential last mile connection to rural households, working with and for women.

Working hand in hand offer our customers life-improving solutions — ranging from access to financial services, clean energy, agricultural solutions, and health & homecare products. Having delivered over 50 million solutions to rural doorsteps within 48 hours to their doorsteps and having reached 700k+, we believe we have cracked the code for serving rural markets.

The key to our success? Investing in rural women as entrepreneurs - our 'Saral Jeevan Sahelis'. We have built a network of over 35k rural women entrepreneurs who are our on-the-ground service providers and equipped them with our custom-built, rural-friendly social commerce tech platform. Our women know our customers as they are our customers and are deeply invested in making sure their communities get what they need.

To manufacturers and service providers with a commitment, we are trusted partner to get their solution baskets right with: Our digitized network of Sahelis offer essential household insights that enable 'rural-fit' go to market pathways, as well as a reliable end-to-end solution for serving rural markets.

As an 'impact first' social enterprise, our mission is both to build thriving, future-proof rural communities and to elevate our women entrepreneurs as the household and community leaders, health workers, and climate solvers that they are.

Recognising the vital role of collaborative action, we launched SHE LEADS BHARAT (www.sheleadsbharat.org) early 2023 with the goal to our onboard 1Mn Sahelis, serve 100Mn rural households, and disburse 1Bn+ solutions to rural doorsteps by 2030.

Our leadership team has a combined experience of 100 years of experience in rural marketing, NGO development, microfinance, rural distribution, wholesale trade, engineering, and data analytics to make the value chain work.

Consumer Insights, Market Research, Rural Marketing, Product Innovation, Women Empowerment, UN SDG 5, UN SDG 7, UN SDG 17, Marketing & Sales, Livelihood Generation, Creating Entrepreneurs, Digital Inclusion, Clean Energy, and Last Mile Distribution