Value proposition

Your smile, delivered

Straight Teeth DirectTM is a direct to consumer teledentistry platform that connects users to online dentists globally enabling at home cosmetic teeth straightening at a cost saving of up to 70%.

Forget everything you think you know about teeth straightening! This startup is revolutionising the cosmetic orthodontic market by making invisible aligners available without the need for monthly appointments or the traditional hefty cost attached to it.
Using 3D printing, they have delivered aligners straight to the door of users in over 43 countries since their 2017 launch.
By building the very first AI orthodontist and instant smile simulator, their vision is to provide a solution to millions of adults worldwide looking to improve their smiles and self confidence with an option that fits into their lifestyle.

Our mission is to make orthodontic more accessible and affordable through technology.

Part of some brilliant programs:
➡️Founders Factory AI Accelerator program in London [Backed by CSC Group - L'Oreal - Holtzbrinck Publishing Group - Aviva - Guardian Media Group - Easy Jet]
➡️ BGI [Building Global Innovators] Alumni - 8th Edition, deep tech StartUp accelerator program from ISCTE & MIT Portugal.
➡️ Startup Braga Alumni - 5th Acceleration program
➡️EIT Health Start Smart Japan - Autumn 2018

IOS app
& web app: www.app.straightteethdirect.com