Value proposition

The leading authority in food, nutrition, and health. We help you make better eating choices every day.

The leading health and wellness brand—with its breaking food and restaurant news coverage, healthy eating guides, and proven "no-diet" weight loss strategies—is now the world’s #1 nutrition website and one of the top three food outlets in the U.S. The site's expert- and research-backed tips, shopping lists, and nutrition guides help you make healthier eating choices every day, whether you're shopping at the grocery store, cooking at home, ordering at a restaurant, or eating on the go.

Inspired by The New York Times best-selling book series with more than 8 million books sold worldwide and written by award-winning author David Zinczenko, Eat This, Not That! currently reaches more than 110 million annual users.