Value proposition

The global voice for customer loyalty and rewards. Join our mailing list for the latest news, trends and insights.

The Wise MarketerTM is the most widely read source of news, insights, and research on all topics related to data-driven, customer-centric marketing. We deliver timely and unbiased perspectives to a global audience of marketing professionals. [thewisemarketer.com]

The Loyalty AcademyTM is a global leader in loyalty marketing education through our practitioner-based curriculum delivered online or in-person workshop formats. We are the only source of the the Certified Loyalty Marketing ProfessionalTM (CLMPTM) designation. [loyaltyacademy.org]

Wise Marketer Group (WMG) is a customer loyalty marketing media and education company that operates both The Wise MarketerTM and Loyalty AcademyTM.


loyalty marketing, customer loyalty, customer relationship management, loyalty programs, customer experience, cards and payments, travel & hospitality marketing, coalition loyalty, data privacy, customer engagement, social loyalty, retail strategy, and mobile loyalty