Entity
  • UPP Freya

    Created in 2022


  • Up & running (A)
    Existing signals show a regular activity
  • Social networks

    934
  • Activities

  • Technologies

  • Entity types

  • Location

    Poultry Dr, Edgmond, Newport TF10 8JZ, UK

    Edgmond

    United Kingdom

  • Employees

    Scale: 11-50

    Estimated: 15

  • Engaged catalyst

    6
    0 0
  • Added in Motherbase

    2 years, 11 months ago
Description
  • Value proposition

    Transforming unused crops into sustainable, hypoallergenic & nutritious ingredients for planters, producers & the planet

    Mission: Deliver low-cost, sustainable, highly-nutritious, low-processed hypoallergenic plant protein and fibre from what would otherwise be wasted.

    Approach: Broccoli is non-allergenic (unlike soy, wheat and pea protein), and has a very low Greenhouse Gas (‘GHG’) footprint, even if grown solely for protein. UPP uses the part of the broccoli plant that would otherwise be wasted. The harvester provides a low-cost feedstock for the protein production creating returns in which the farmer shares and creating a proprietary source of low-cost feedstock.

    Focus: Broccoli is manually harvested. While it is a high value crop it is low-margin due to a very high cost of harvest. UPP has a unique patent-protected Automated Selective Harvester, that is enabled by Machine Learning, and that reduces the cost of harvest, adding value for the farmer and reducing reliance on casual labour, a major driver of farm gate inflation.

    Differentiation: UPP has a propriety and patent-filed biotech process for processing brassica waste in to high-value high-protein products for sale to food manufacturers. Broccoli is high in sulforaphanes and free-form polyphenols, which both offer nutritional benefits.

    Key Relationships: UPP is based out of the Agri-Tech Centre on the Harper Adams University site and has a fantastic relationship with the James Harper Institute. UPP has attracted over £1.2m of Innovate grant funding from InnovateUK.

    Timeliness: Farmers have challenges with profitability. Manufacturers want lower cost ingredients. Consumers want healthy, nutritious, hypoallergenic products. UPP can meet all these needs with natural ingredients for burgers, sausages, bread, cakes, sauces, pet food and smoothies, as well as creating a natural feedstock for mycelium.

    Outcome: UPP offers the prospect of helping food manufacturers to reduce their costs and hit their Scope 3 GHG reduction targets, while delivering hypoallergenic natural foods which are more nutritious.

    Sustainable Ingredients, Automated Harvesting, Alternative Fibre, Alternative Proteins, and Reducing Food Waste

  • Easy to use sustainable upcycled plant protein and fibre ingredients for food manufacturers | UPP

    We deliver non-allergenic, nutritious, and sustainable upcycled plant protein and fibre ingredients at scale. Food producers partner with us to reduce costs and environmental impact and enhance nutrition. Our vegan ingredients can be used at inclusion rates from 4-20% including to hybridise meat.

  • https://www.upp.farm/
Catalyst interactions
Catalyst TypeTweets Articles
Planet A Ventures
Planet A Ventures
Startup accelerator & VC, Venture Capital and Private Equity Principals
Planet A Ventures
Startup accelerator & VC, Venture Capital and Private Equity Principals
Other

30 Oct 2025


FoodHack
FoodHack
Technology, Information and Media
FoodHack
Technology, Information and Media
Other

30 Oct 2025


UK Research and Innovation
UK Research and Innovation
Public business cluster, Research Services
UK Research and Innovation
Public business cluster, Research Services
Other

12 Jun 2025


Deloitte
Deloitte
Consulting, audit
Deloitte
Consulting, audit
Other

24 Jan 2025


NVIDIA
NVIDIA
Semiconductors, Computer Hardware Manufacturing
NVIDIA
Semiconductors, Computer Hardware Manufacturing
Other

30 Sep 2024


Cabinet Office
Cabinet Office
Research, National and local authorities
Cabinet Office
Research, National and local authorities
Other

28 Jul 2025


Social network dynamics
Loading...