Value proposition

Experience-Driven SAP Simulations and AI Enablement for the Digital Enterprise

Baton Simulations helps organizations experience the full value of SAP—faster, smarter, and with less guesswork.

We design immersive, experiential solutions that transform how SAP is understood, sold, and adopted. With more than 80,000 participants across 65+ countries, Baton enables SAP customers, partners, and leaders to move beyond presentations and demos—and gain firsthand experience of how SAP drives real business outcomes.

Our solutions support three core missions: Accelerating buyer decisions · Building practical SAP expertise · Driving lasting customer adoption and success.

ERPsim — our flagship solution — delivers gamified SAP S/4HANA business simulations where participants run a live company inside SAP, making cross-functional decisions and seeing the impact of connected processes, real-time analytics, and AI in action. This hands‐on experience moves organizations from watching SAP to truly experiencing it.

SmartDAS 2.0 extends this approach by helping organizations use AI to guide better business decisions—showing the most relevant actions to take, quickly and safely—while keeping humans in control.

Baton brings purpose-built business scenarios across manufacturing, distribution, public sector, defense and security, and more — making us a trusted experiential partner for SAP teams, partners, and enterprises worldwide.

Through our academic partner, the ERPsim Lab at HEC Montréal, more than 300 universities globally use Baton’s solutions to educate undergraduate and graduate students—shaping the next generation of SAP‐savvy business leaders.


Business Simulations, Change Management, Training, ERP, Serious Gaming, SAP, SAP Fiori, SAP S/4HANA, Digital Transformation, SAPUI5, ERPsim, Employee Performance Support, Customer Enablement, S/4HANA, Training Solutions, SuccessFactors, SAP SuccessFactors, SAP Ariba, GenAI, ISBN, and Human Capital Management