CARMILA
Created in 2014
- BETA
Trend leader (A+)
Existing signals make this entity one of the most dynamic startups Social networks
1,905 893 36,541Activities
Entity types
Location
25 Rue d'Astorg, 75008 Paris, France
Paris
France
Employees
Scale: 51-200
Estimated: 344
SIREN
381844471Engaged corporates
16
7 10Added in Motherbase
3 years, 10 months ago
martech Value proposition
[Automatic translation follows] The 3rd company listed of shopping centers in Europe
3rd company listed by shopping centers in continental Europe, Carmila was created by Carrefour and major institutional investors to enhance shopping centers adjoining the Carrefour hypermarkets in France, Spain and Italy. Its portfolio consists of 202 shopping centers for the most part leaders in their catchment area, benefiting from the Carrefour brand and a loyal and regular customers.
Carmila deploys, in partnership with Carrefour Property, an innovative strategy aimed at ensuring or strengthening the local leadership of its assets: a renovation plan around the red thread "a family air", a dynamic marketing strategy, the deployment of a marketing strategy aimed at supporting merchants in their local attractiveness, a large -scale extension program, solid and mastered financial structure.
Led by a real shopping culture, Carmila's teams integrate all the expertise dedicated to commercial attractiveness: marketing, digital marketing, Specialty Leasing, Center management and Portfolio Management.
"With our origins, we are committed to our traders to support them in the development of their turnover.
We put our customer knowledge to their service as well as our local expertise, convinced that digital is a source of opportunities.
Every day, we innovate for and with our merchants, for the benefit of customers. "
Real estate, marketing, management of shopping centers, and communicationOriginal language
La 3ème société cotée de centres commerciaux en Europe
3ème société cotée de centres commerciaux en Europe Continentale, Carmila a été créée par Carrefour et de grands investisseurs institutionnels pour valoriser les centres commerciaux attenants aux hypermarchés Carrefour en France, Espagne et Italie. Son portefeuille est constitué de 202 centres commerciaux pour la plupart leaders sur leur zone de chalandise, bénéficiant de l’enseigne Carrefour et d’une clientèle fidèle et régulière.
Carmila déploie, en partenariat avec Carrefour Property, une stratégie innovante visant à assurer ou renforcer le leadership local de ses actifs : un plan de rénovation autour du fil rouge « un air de famille », une stratégie de commercialisation dynamique, le déploiement d’une stratégie marketing visant à accompagner les commerçants dans leur attractivité locale, un programme d’extension d’envergure, une politique d’acquisitions ciblées, une structure financière solide et maitrisée.
Animées par une véritable culture commerçante, les équipes de Carmila intègrent l’ensemble des expertises dédiées à l’attractivité commerciale : commercialisation, marketing digital, specialty leasing, direction de centre et portfolio management.
"Forts de nos origines, nous nous engageons auprès de nos commerçants pour les accompagner dans le développement de leurs chiffres d'affaires.
Nous mettons à leur service notre connaissance clients ainsi que notre expertise locale, convaincus que le digital est source d’opportunités.
Chaque jour, nous innovons pour et avec nos commerçants, au bénéfice des clients."
Immobilier, Marketing, Direction de centres commerciaux, and Communication
Carmila | Les centres commerciaux Carrefour en Europe
Grâce à nos 252 centres commerciaux dans 3 pays, nous donnons à tous l’accès à une offre de produits et de services utiles au quotidien.
https://www.carmila.com/
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