Value proposition

We bring the taste of the Italian Allegria all over the world creating unforgettable moments of sharing and celebration

We began a long time ago, in 1878 in fact, with Silviano Venchi, a 20-year-old from Turin who loved chocolate so much he spent all his savings on two bronze cauldrons and began to experiment, first in his apartment, then in a small place on Via degli Artisti in Borgo Vaniglia, Turin.

These experiments were so successful that after some years came Nougatine, a sweet with Piedmont hazelnuts, chopped, caramelised and coated in extra-dark chocolate (we recommend rereading this history while sampling some) and Venchi Spa, “the most elegant chocolate shop in Piedmont” named among other things “Purveyor to the Royal Household”.

Today, there is no longer the royal coat of arms on the packaging, but the passion, meticulous care and courage to experiment remain.
And so it was that all of our imaginatively named chocolates were created: our Chocaviar, Truffles, Gianduiotti, Cremini, bars, Suprema spread, Gelato and Gourmet eggs.
All delicious, healthy, natural, made with the best ingredients and the best intentions: to look on the bright side and to live a long happy life that, if nothing else, is a little bit sweeter.

With 140 years of history, today we have international recognition: with more than 350 chocolate recipes and 90 gelato flavours, we’re found in more than 70 countries in key cities like London, Hong Kong, Dubai and New York with the biggest chocolate waterfall of all time. On this journey towards international expansion, in 2019 we reached 100 million euros of turnover and we landed in Berlin, Shanghai and Tokyo in the name of beauty, joy and conviviality, transforming “Made in Italy” into “Experienced like in Italy” and exceeding 120 shops worldwide!


Produzione e Vendita Cioccolato e Gelato, E-Commerce, Retail, Wholesale, and food