Value proposition

Bowdy & Brave is a quality bike brand distributor in the Benelux, earlier known as Feryn New International.

Manufacterer of Prorace, Cuesta teamwear, YAW parts and exclusive distributor of brands such as 100%, ALÉ, Q36.5, Peaty's, Crono, Chamois Butt'r, Cycliq

- Our vision: An evolution towards the distribution of only triple AAA quality brands in the road race segment, for the Benelux exclusively. For those brands we offer full support, from shop in shop concepts to complete store designs.

- Our Strategy: Partnerships with our clients that include delivery and availability of our products, with high average margins, within an integrated platform. Less indirect service needed inside the store.

- Our mission: Thinking in concepts, not in products. Taking care of all education, product trainings, presentations and clinics of new products in our showroom. Making sure that the brands get the attention they deserve.

Bike Brands and B2B