Stratello
Entity
Description
  • Value proposition

    [Automatic translation follows] Sustainable Marketing Customer Experience Consulting
    #CustomerJourney #Persona #CRM #MarketingAutomation #SustainableMarketing

    Expert in the transformation of the customer experience, we are convinced that it must maximize the creation of value for customers while limiting environmental and societal impacts. It is on this condition that it will be a source of loyalty, innovation, meaning for employees and performance for the company,
    Our methodology starts from the analysis of the customer experience from the identification of the need until the end of the relationship with the company. At each stage, we seek to optimize the creation of value for the customer, the impact of the employee, and the limitation of environmental and societal impact.
    To do this, we support the Marketing, Digital, Communication and Customer Experience departments via our solutions:
    SUSTAINABLE MARKETING
    - Definition of the company’s purpose
    - Raising team awareness via frescoes and workshops
    - Analysis of sustainable consumption behavior
    - Sustainable customer experience design
    - Responsible communication
    LISTEN CLIENT :
    - Experience diagnosis
    - Persona development
    - Animation of customer committee
    - Concept test, focus group,
    - Development of internal customer culture
    CLIENT EXPERIENCE :
    - Customer journey mapping
    - Digitalization of routes
    - Co-construction of customer experience road map
    MARKETING AUTOMATION AND CRM:
    - Diagnosis of the CRM ecosystem
    - Data collection and qualification plan
    - Marketing automation scenario
    LOYALTY STRATEGY:
    - Benchmarks
    - Loyalty program design
    - Loyalty program deployment

    In our opinion, the customer experience, a source of performance for the company, must above all be desirable, accessible and easy for the customer and the employee. We work using methodologies based on listening to customers and employees, collective intelligence techniques, design thinking and implementation in agile mode, favoring test and learn approaches.

    Customer marketing, Omnichannel, Crosschannel, Multichannel, Customer journey, ROI, Retail, CRM, Web marketing, Consulting firm, Advice, Consulting, Consultant, Marketing advice, Customer relations, persona, GDPR, marketing automation, design thinking, loyalty program, banking and insurance, Customer Experience, sustainable marketing, Responsible Communication, Industry, and Business Services

  • Original language

    Conseil en Expérience Client Marketing Durable
    #ParcoursClient #Persona #CRM #Marketing Automation #MarketingDurable

    Expert de la transformation de l’expérience client, nous sommes convaincus que celle-ci doit maximiser la création de valeur à destination des clients tout en limitant les impacts environnementaux et sociétaux. C’est à cette condition qu’elle sera source de fidélisation, d’innovation, de sens pour les collaborateurs et de performance pour l’entreprise,
    Notre méthodologie part de l’analyse du vécu client depuis l’identification du besoin jusqu’à la fin de la relation avec l’entreprise. Sur chaque étape, nous cherchons à optimiser la création de valeurs pour le client, l’impact du collaborateur, la limitation de l’impact environnemental et sociétal.
    Pour cela nous accompagnons les Directions Marketing, Digitale, Communication, Expérience client via nos solutions :
    MARKETING DURABLE
    - Définition de la raison d’être de l’entreprise
    - Sensibilisation des équipes via fresques et atelier
    - Analyse des comportements de consommation durable
    - Design d’expérience client durable
    - Communication responsable
    ECOUTE CLIENT :
    - Diagnostic d’expérience
    - Elaboration de persona
    - Animation de comité client
    - Test de concept, focus group,
    - Développement de la culture client interne
    EXPERIENCE CLIENT :
    - Cartographie des parcours client
    - Digitalisation des parcours
    - Co-construction de road map expérience client
    MARKETING AUTOMATION ET CRM :
    - Diagnostic de l’écosystème CRM
    - Plan de collecte et qualification Data
    - Scénario de marketing automation
    STRATEGIE DE FIDÉLISATION :
    - Benchmark
    - Design de programme de fidélité
    - Déploiement de programme de fidélité

    Selon nous, l’expérience client source de performance pour l’entreprise doit être avant tout désirable, accessible et facile pour le client et le collaborateur. Nous travaillons à partir de méthodologies basées sur l’écoute des clients et des collaborateurs, les techniques d’intelligence collective, le design thinking et la mise en œuvre en mode agile en privilégiant les approches test and learn.

    Marketing clients, Omnicanal, Crosscanal, Multicanal, Parcours clients, ROI, Retail, CRM, Marketing web, Cabinet conseil, Conseil, Consulting, Consultant, Conseil marketing, Relations clients, persona, RGPD, marketing automation, design thinking, programme de fidélité, banque et assurance, Experience client, marketing durable, Communication Responsable , Industrie, and Services aux entreprises

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