Value proposition

Zodiac is a predictive customer analytics platform that forecasts the behavior and lifetime value of individual customers and customer segments. Founded in 2015 by a team of PhD statisticians and data scientists at the University of Pennsylvania, Zodiac leverages a company’s historical transaction logs to predict each customer’s future buying habits. Marketers, financial professionals, and data scientists trust Zodiac’s predictions to improve customer acquisition, reduce churn, and enhance the accuracy of sales forecasts.

Zodiac’s customers include Fortune 500 brands such as LVMH and Bristol-Myers Squibb, as well as mid-size companies and startups. The company is backed by top-tier investors including First Round Capital, Felicis Ventures, Compound, and WTI.

Analytics, Predictive Intelligence, Marketing Technology, and SaaS