Value proposition

Bringing simplicity, choice and unbiased support to life’s important financial decisions.

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans and insurance.

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear.

Insurance-related services are provided through Young Alfred Inc. (CA: Young Alfred Insurance Agency, Lic. # 0M90597). All loan and mortgage-related services are provided through Credible Operations, Inc., NMLS # 1681276. www.nmlsconsumeraccess.org. Not available in all states.

Multi-lender Marketplace, Student Loans, Student Loan Refinancing, Private Student Loans, Credit Cards, Personal Loans, Home Purchase Financing, Mortgage Refinancing, and Insurance