Value proposition

Jewelry.com Is a Storyteller. Our Designer Boutiques don't just show product, but tell the story of the designer through their own iconic imagery. Our Collections tell stories that add aspirational value to the curated product. Our rich content tells fashion and celebrity stories that engage our visitors with our product.

Jewelry.com Is a Designer Incubator. Jewelry shoppers want to discover new and innovative jewelry designers, but the structure of today’s jewelry landscape makes it rare for a designer to break through. Jewelry.com offers a recognizable and trusted platform that allows these emerging voices to get national exposure.

Jewelry.com Is a Collection Curator. Our Curated Collections add a thematic coherence to our jewelry, from color stories to diamond statements, cocktail rings to critters. Think of us as an art gallery that connects-the-dots, bringing unique pieces together into one impactful story.

Jewelry.com Is a Content Hub. Our editors tell fashion, celebrity and jewelry stories that not only educate, but inspire shoppers to dream big and color outside the fashion lines.

Jewelry.com Is a Deal Hunter. As a leader in the online jewelry world and a strategic partner of the largest jewelry manufacturer in the world - The Richline Group, a Division of Berkshire Hathaway - Jewelry.com is uniquely positioned to offer ‘best-of-web’ pricing on a wide variety of jewelry.

Jewelry.com Is an Agnostic Brand. JEWELRY is more powerful than most dictionary brands because it is both singular and plural and doesn’t just describe an object (like ‘Diapers’ or ‘Cars’), but is a symbol that evokes emotion. As such, it is an ideal backbone for a multi-brand strategy with a wide variety of products, from unique designer creations to ‘best of web’ deals.

Designers. Collections. Deals.