Value proposition

Creating breakthrough content and experiences that drive cultural conversation.

Tool is a creative production partner that creates breakthrough content and experiences that drive cultural conversation. With innovation rooted in its DNA, the company has pioneered a new way of fusing emerging technology like generative AI into the production pipeline, working with brands, directors and agencies to modernize the content creation workflow and speed up the marketing pipeline.


Powered by its best-in-class roster of directors, an in-house team of technologists and creatives and its nimble approach to storytelling at the pace of culture and innovation, Tool operates on a truly integrated model of deep specialties – from content to experience to creative technologies. The company works directly with top brands like Amazon, Netflix and Under Armour and agencies such as Anomaly, Droga5 and 72&Sunny. Since its launch, Tool has created work that has won over 1,000 prestigious awards, including Emmys, Cannes Lions, The One Show, SXSW, and AICP.


film production, branded entertainment, non-linear interactive video production, live-action, virtual reality, augmented reality, and branded content