Value proposition

Looxid Labs (www.looxidlabs.com) is a tech start-up to seamlessly integrate an emotion recognition system with VR (virtual reality) using eye and brain interface. In order to make users become more immersed and enhance users'​ feeling of presence in VR, should it be considered to implement adaptive interaction for VR as well as provide users with comfortable experiences in terms of the advanced hardware and compelling VR contents. Looxid Lab’s emotion recognition system for VR users analyzes users’ emotional states in real-time by measuring users’ physiological information including brainwave, eye-movement, and pupil size, and employing ‘machine learning’ algorithm. Looxid Labs is making a big splash to develop world’s first technology that seamlessly integrates an emotion recognition system with VR using eye-brain interface and thus contributes to developing a completely new VR interaction technique.

Established in 2015, Looxid Labs holds a special position to have developed ‘the world’s first wearable headset for eye and brain interface’ together with accumulated experience and innovative technological capabilities in ‘world-class signal processing algorithms.’ Looxid Labs’ eye-brain interface technology was unveiled at CES 2016, leading to a multitude of global media coverages to name it as ‘one of CES 2016’s 10 coolest startup ideas’, ‘one of eight next-generation technologies’, and others. Recently, we were selected as one of ‘Top 200 companies in transformative technology’ along with Google, Apple, and Microsoft.

VR, Virtual Reality, Eye&Brain Interface, Eye-tracking, EEG, BCI, HCI, Emotion Recognition, Machine Learning, and VR Analytics