Value proposition

Simplicity for Advertisers. Value for Publishers.

RTL AdAlliance, a subsidiary of RTL Group the largest entertainment company across broadcast, streaming, content and digital, is a leading one-stop advertising champion to deliver premium and unrivalled Total Media inventory at a global level for international and national advertisers and media buyers. The brand bundles the competencies of three strong media partners: RTL AdConnect, G+J i|MS and Smartclip media. It offers TV, BVOD, ATV, OTT, CTV, Online Video, audio, and print as well as cross-media inventory under one roof with a strong focus on making premium European inventory accessible in a simplified way.
RTL AdAlliance is the first address for publishers in Europe seeking ad tech and supply services, as well as for global publishers who look out for reaching European users.
Current and future media partners get access to the largest international supply network across the globe — with local teams in 13 countries to connect brands into European living rooms.