Value proposition

Veestro won the 2017 Veggie Award for Best Meal Delivery Service!

Veestro offers delicious plant-based meals, made fresh and delivered to your door frozen. Healthy, heat-and-eat meals for busy people.

Our Story:
Mark and Monica had grown up in Costa Rica, where fresh, home-cooked meals with tons of vegetables and fruit were the daily normal. It’s also where that happy, healthy outlook called pura vida was a way of life.

When Mark was in banking, he daily found himself in the modern life dilemma: time-starved and hungry. The fast meals weren’t healthy. The healthy meals weren’t fast. To some, it’s a problem. To Mark, it was a business need.
So after he left the corporate world, he began putting his skills into a business people were hungry for. He raised funds, negotiated contracts, built a facility and called on the best marketing and sales person he knew. His sister, Monica. Together, they created Veestro.

Now, Mark and Monica are bringing some of that pura vida to modern American life. Veestro is about what feeds us, body and soul—delicious, organic, healthy, sustainable, from plants. And it’s fully prepared for any time we need to eat it. Mark and Monica like to think of Veestro as pura vida, right to your doorstep. And feeding your happy makes them very happy.




plant-based food, meal delivery, organic, gourmet meals, and fully prepared meals