Value proposition

Hyper-Personalized Digital Customer Experiences Powered By Artificial Financial Intelligence

ABAKA is an award-winning Enterprise SaaS platform, powered by Artificial Intelligence, specifically designed to create digital customer engagements and digital advice on wealth, saving, life insurance and banking.

For more information, visit www.abaka.me and follow us on Twitter at @My_Abaka.

ABAKA's AI recommendation engine helps Financial Institutions create and display the right actionable recommendations to the right people, at the right time with Next Best Action.

We help incumbents deploy a strategy aligned to their business logic and refine recommendations to increase engagement and customer activation to unlock business value from data.

Our timely and actionable customer insight delivers simple, intuitive, and hyper-personalized, digital client experiences that retain and expand new revenue streams.

Today institutions such as HSBC, Prudential, and Legal & General are licensing the ABAKA technologies across the globe to deliver outstanding customer experiences to their wealth clients and help these achieve financial security.

Fahd Rachidy, Founder and CEO of ABAKA: “We must address customers’ needs for financial education and advice, improve ease of access, and explain the choices over pensions and savings. The pensions industry is facing a huge challenge to achieve better outcomes for customers. We live in a brave new world where individuals bear the full responsibility of managing their savings, yet they can neither find help nor affordable financial advice. We need to educate, engage and empower customers through an excellent financial platform with an ultimate focus on improving their financial wellbeing."​

Specialities: Financial Wellbeing, Financial Education, Artificial Intelligence, Financial Advice, Employee Benefits, Software as a Service, Pensions, AI, Customer Experience, Customer Engagement and FinTech

Financial Wellbeing, Financial Education, Artificial Intelligence, Financial Advice, Employee Benefits, Software as a Service, SaaS, Pensions, AI, FinTech, Customer Experience, Customer Engagement, hyper personalisation, and hyper personalization