Realytics
Created in 2013
- BETA
Up & running (A)
Existing signals show a regular activity Social networks
2,945Activities
Technologies
Entity types
Location
14 Rue d'Uzès, 75002 Paris, France
Paris
France
Employees
Scale: 11-50
Estimated: 49
SIREN
800545071Engaged corporates
21
0 21Added in Motherbase
5 years, 6 months ago
martech Value proposition
Leader de l'analytics TV et de l'achat TV programmatique
Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility...). With those indicators, TV advertisers own the keys to fully optimise their media plan and their investments.
Known for its technological excellence, Realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a TV spot airing, has been exposed to the TV spot and has reacted immediately. At the core of TV-digital convergence, this major innovation allows TV advertisers to create cross-media campaign scenarios, combining the power of TV and the performance of digital.
Moreover, the company anticipates the drive-to-web performances of one or several TV media plans to enable TV advertisers to tweak their choices before a campaign is even launched. Finally, Realytics not only measures the performance of a TV spot, but also captures the incremental traffic effect generated by the online notoriety of a campaign with both a short and long-term view.
With more than 5.5 billion TV visits tracked for over 300 clients in 32 countries, Realytics has established itself as the key player of the present, but also for the future of TV: IPTV, VOL, replay... TV is evolving! Realytics constantly innovates to be closer to its clients’ needs, advertisers and agencies, and to accompany TV sales houses in this digital evolution.
TV analytics, TV ad analytics, Offline media analysis, Offline media monitoring, DRTV, Drive to web, TV tracking, TV2Web, IP TV, TV-TO-WEB analytics, second screen, CTV, TV segmentée, Achat TV programmatique, Automated TV buying, and Addressable TVOriginal language
Leader de l'analytics TV et de l'achat TV programmatique
Realytics digitalise la télévision en permettant de mesurer son efficacité sur les leviers digitaux. C’est aujourd’hui le premier acteur européen à analyser tous les impacts d’une campagne pub TV : performance business (trafic, téléchargement d’apps, conversions...) comme effet branding (socio-demo, géoloc, search ...). Avec ces indicateurs les annonceurs TV possèdent alors toutes les clés pour optimiser leur plan média et leurs investissements.
Reconnu pour son excellence technologique, Realytics a développé un algorithme unique de scoring permettant d’identifier qui, parmi les visiteurs du site web de la marque, a été exposé à son spot TV et a réagi instantanément. Au cœur de la convergence TV-Digital, cette innovation majeure permet aux annonceurs d’élaborer des scénarios de campagnes cross-media alliant puissance de la TV et performance du digital.
Plus encore, la société anticipe les performances drive to web d’un ou de plusieurs plans médias TV pour permettre aux annonceurs d’affiner leurs choix en avance de phase. Enfin, en plus de mesurer les performances d’un spot, Realytics capture l’incrément de trafic généré par l’effet de notoriété d’une campagne sur le long terme.
Avec plus de 5,5 milliards de visites trackées pour 300 clients dans 32 pays, Realytics s’impose aujourd’hui comme l’acteur incontournable du présent mais surtout du futur de la télévision. IPTV, VOL, replay... La TV est en profonde mutation ! Realytics innove constamment pour être au plus proche des besoins de ses clients, annonceurs comme agences, et pour accompagner les régies publicitaires dans cette transformation digitale.
Realytics : leader de l'analytics TV et de la TV programmatique
Realytics mesure et amplifie les performances digitales des campagnes TV grâce à ses solutions d'analytics TV et de TV programmatique
https://www.realytics.io/fr/
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