Value proposition

Internationally recognized consumer IoT market research firm studying connected home and entertainment trends

Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webinars, the CONNECTIONSTM Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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Market Research, Consumer Research, Industry Analysis, Events, IoT, Smart Home, Digital Health, Energy, marketing, Streaming, Technology , broadband, connected home , consumer segmentation , qualitative , quantitative , wireless , network , home automation , home controls, home services , multifamily , buildings, software , data , privacy, home security , monitoring , and value-added services