Value proposition

Founded by Cassey Ho, creator of the #1 female fitness channel "Blogilates"​, our company thrives on creativity and community when it comes to getting people committed to fitness. Our company runs the following brands:

1. Blogilates. Watch our award winning workout videos at YouTube.com/Blogilates and read our articles at blogilates.com

2. POP Pilates. It's Pilates to pop music! Created by Cassey in 2009, it is now the official Pilates format of all 24 Hour Fitness gyms in the United States. It's taught by certified instructors worldwide. poppilateslife.com

3. POPFLEX Active. Our artistically designed women's activewear line that rivals the quality of top yoga brands at half their price. popflexactive.com

4. PIIT28. Pilates Intense Interval Training. Cassey's cardio and strength training program for getting lean, strong and happy in only 28 minutes a day. piit28.com