Value proposition

Leveraging technology to digitize B2B Distribution.

We help B2B distribution's largest enterprises use technology to solve big problems and unlock new opportunities. Applico brings together strategic partners and entrepreneurs to accelerate growth and create value at tremendous scale.

Through Applico Capital, we invest out of the B2B Distribution industry's first venture capital fund dedicated to investing in distribution tech.

Through advisory, we act as a strategic partner to CEOs at the largest B2B Distributors as they forge new technology partnerships, investments or acquisitions.

Platform Innovation, Business Transformation, Digital Transformation, Management Consulting, M&A, and Tech Investing