Value proposition

Providing healthy solutions to the active consumer to prepare, perform, and recover.

KT was founded in Utah in 2008 to provide breakthrough, drug-free solutions to athletes with its top tier kinesiology tape. Since then, we've become the market leader in our category in the US and now distribute our tape and other products globally. Our purpose is to empower movement to unleash every body's potential. As part of the KT team, you will help further our vision to become the leader in healthy solutions for active consumers to prepare, perform and recover for the activities they are passionate about.

Purpose: Empower Movement to unleash every body's potential.

Vision: To lead the market in healthy solutions for active consumers to prepare, perform, and recover

Mission: Crush every moment.

Our Values:

Stronger Together
Individuals play the game. Teams change the game. When we respect each other, believe in the team, and put our collective first, nothing is impossible.

Move First
Slow is the enemy. So, we act with urgency in all that we do. In heart and in heritage, we are pioneers who continually seek to open new territory by moving first.

Stick to It
We are the very definition of perseverance. We overcome every obstacle. We hang on when others let go. Once we set our minds to a goal, you can be certain that we will not' quit until we have achieved it.

Embrace the Journey
Success is a journey, not a destination. That's why we always take the time to celebrate our wins, learn from our setbacks and appreciate every up and down in our journey together.

Work Hard, Play Harder
Nothing is achieved without effort. So we bring our best to work every single day. We also empower each other to pursue play with even greater passion. It's a shared balance that celebrates every side of ourselves.




Sports medicine, Consumer goods, Innovation, and Exercise & fitness