Value proposition

Ya somos Merkle España. Compañía líder en Customer Experience Management, basado en datos y tecnología.

Divisadero is a leading European consultancy in Online Strategy and optimization through data-based insights.

We have a clear vision of the importance of digital analytics, understand that the online channel will define organizations of the future and that their capacity to gain competitive advantage will reside in their understanding and utilization of online opportunities. Therefore, we promote multichannel data-based decision making, based on behaviour and the personalization of contents.

At Divisadero, our vision consists of anticipating the evolution of future developments of the online channel, understanding the most recent advances and allowing these developments to be transformed into opportunities for the optimization of company performance. Therefore, we submerge ourselves in the industry, actively participating in events and undertaking and publishing our own studies to stimulate the development of the industry and improve our ability to assist at the strategy and optimization level. Furthermore, we are members of the Digital Analytics Association (DAA) and la Asociación Española de Analítica Web (AEAW or Spanish Web Analytics Association).

Based in Spain, our team of professional mathematicians, Information Technology experts, economists, marketing professionals and lawyers can help you in the optimization of online business, marketing and communication strategies.

eMarketing Strategist, Digital Business, Marketing, Web Analytics, Social Analytics, Performance Marketing, Online Intelligence, Digital Strategy, Digital Transformation, Digital Intelligence, Big Data, DMP, and People-Based Marketing