Value proposition

The leading innovation agency at the intersection of devices, mobile, apps, biology, health and wellness.

We serve clients from increasingly intersecting sectors of mobile, consumer genomics, primary care, fitness, connected apparel, wearables, medical devices, pharmaceutical, direct-to-consumer clinical labs, personalized nutrition, longevity and life insurance.

We continually monitor the market and investigate what's new. In fact we monitor the top 120 health and wellness apps (including websites and app store listings), the top 30 consumer devices and the top 20 direct-to-consumer services.

With an understanding of the intersection of devices, apps, mobile, biology, health and wellness we provide a range of boutique services. These include workshops, strategy advisory, market positioning, partnership growth, market intelligence, app prototyping, UX/UI reviews and product market fit advisory.