IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
Ad Tech, Advertising Technology, Technology, and Digital Advertising
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
Digiday Online Audio and Video Media | Digiday Online Audio and Video Media | Other 15 Jan 2022 | | |
DMEXCO - Digital Marketing Expo & Conference Advertising Services | DMEXCO - Digital Marketing Expo & Conference Advertising Services | Other 27 Aug 2019 | | |
Samsung Electronics Consumer Electronics, Semiconductor Manufacturing | Samsung Electronics Consumer Electronics, Semiconductor Manufacturing | Other 12 May 2018 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Other 14 May 2015 | | |
Visa Finance, IT Services and IT Consulting | Visa Finance, IT Services and IT Consulting | Other 10 Jun 2015 | | |
American Airlines Transport, Airlines and Aviation | American Airlines Transport, Airlines and Aviation | Other 5 Jun 2019 | | |
Nasdaq Finance, Financial Services | Nasdaq Finance, Financial Services | Other 12 Apr 2015 | | |
United Airlines Transport, Airlines and Aviation | United Airlines Transport, Airlines and Aviation | Other 14 May 2014 | | |
T-Mobile Telecoms, Telecommunications | T-Mobile Telecoms, Telecommunications | Other 24 Mar 2022 | |